FNAC - "Moby Dick Unlimited"

DDB Madrid

DDB Madrid Madrid, Spanien

4761

Marke: FNAC
Länder: Spanien

Werbende: Fnac

Titel	Moby Dick Unlimited
Titel (Originalsprache)	Moby Dick sin límites
Agentur	DDB Madrid
Kampagne	Moby Dick Unlimited
Werbende	Fnac
Marke	FNAC
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Fachgeschäfte
Story	Down Spain, the Spanish Committee of Representatives of Persons with Disabilities (CERMI) and Fnac are launching “Moby Dick Unlimited”, Herman Melville’s masterpiece rewritten without the letter “e”. For the first time Capitan Ahab is missing an arm and not a leg, instead of chasing a whale he is looking for an octopus and the story takes place in Cuba and not Nantucket. It is a unique version of the legendary tale which seeks to show that although the story changes, it can be equally wonderful. People with disabilities are fully aware of this as they write their own stories every day and do not believe in limits. It is an inspiring and original story designed to raise awareness in society about equality of opportunity for all through culture which in April, a special time for Fnac as the month of reading, will spotlight its commitment to literature as a source of inspiration and a means of social integration.
Problem
Medientyp	Branded Book
Länge	54 seconds
Mehr Informationen	www. mobydicksinlimites.com
General Creative Director	Jose Mª Roca de Viñals
Executive Creative Director	Daniel Rodríguez
Executive Creative Director	Nerea Cierco
Executive Creative Director	Alfredo Vaz
Art Director	Fernando Morate
Texter	Arturo Dorado
Texter	Leandro Yanco
Texter	Peter Rosemeyer
Illustrator	Gerber Luís de la Cueva
Direktor Kundenservice	Alejandro Lavezzolo
Account Supervisor	José de la Fe
Produktionsmanager	Enrique Feijoo
Produktionsmanager	Carmen Torrado
Produzent	Sonia Cremerius
Cutter	José Sueiro López
Projektmanager Digital	Iván Olavarría
Digital Production	The OMS
PR Agency	QMS Comunicación