| Titel | The Multi-Storey |
| Agentur | Saatchi & Saatchi |
| Kampagne | New Creators Showcase |
| Werbende | Saatchi & Saatchi |
| Marke | Saatchi & Saatchi |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 7 |
| Geschäftsbereich | Werbung & Kommunikation |
| Story (Originalsprache) | This compelling film aimed to show the importance of keeping creativity at the forefront in a world where technology and platforms are developing rapidly and audiences are quick to click and swipe. |
| Problem (Originalsprache) | The Saatchi & Saatchi New Creators’ Showcase (NCS) inspired, educated and entertained over 2,000 people at Cannes Lions. The show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across the globe. Working closely with Facebook, Google, Twitter and Instagram, the NCS celebrated the very best in creativity, storytelling and innovation. Its aim is to provide a platform that rejoices up-and-coming talented creators. Previously known as New Directors Showcase, the NCS took a new direction this year and chose to highlight the ever-changing craft of filmmaking and storytelling. This year’s NCS reflected modern storytelling taking into account the wide range of platforms stories are consumed on, highlighting the theme ‘Stories Unleashed’. To introduce the Showcase, and celebrate the new theme of NCS, a short film was shown to the audience, directed by Trim Lamba whose Snapchat story called ‘Cracked Screen’ was featured in 2017 at the NDS. Trim is represented by production company Prettybird and collaborated with Weirdcore for animation. His film called ‘The multi-storey’ showed a director seeking guidance on how best to produce an inspiring story in today’s multi-screen and multi-format world. In the film, the director gains crucial thinking and insight from key creatives at Google, Facebook, Instagram and Twitter. |
| Medientyp | Events |
| Länge | |
| Tonproduktion | Factory Studios |
| Produktionsfirma | Prettybird |
| Regisseur | Trim Lamba |
| Executive Producer | Juliette Larthe |
| Business-Manager | Mia Powell |
| Produzent | Paulette Caletti |
| Animation | Weirdcore |
| Title | Prodigious |
| Sound Recordist | Dave Sohanpal |
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