Designer
at
BBDO Studios
| Titel | Change the Course of History |
| Agentur | BBDO New York |
| Kampagne | Change the Course of History |
| Werbende | The International Rescue Committee |
| Marke | IRC/ Getty Images |
| Posted | Februar 2019 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Problem:History is so riddled with horrifying events; people assume things today are not so bad. While in reality the refugee-crisis is the largest it’s ever been. This misconception makes people reluctant to act, allowing history continue its disastrous course.Idea:‘Change the Course Of History’, an online experience that secretly rewrote people’s browser history to inspire them to act and change the course history is on.We created a film showing a string of tragic historical events. With each new event we secretly refreshed people’s browser window and gave each page a unique title. When we prompted viewers to open their browser history, they were confronted with a powerful message that offered them a chance to act, and change the course of history.Results:Without any paid media the campaign received over 12M impressions contributing to a 35% traffic increase. Making it the most successful World-Refugee-Day campaign to date. |
| Medientyp | Internet-Film |
| Executive Creative Director | Tom Markham |
| Creative Director | Bart Mol |
| Creative Director | Pol Hoenderboom |
| Art Director | Christopher Jindo Kim |
| Texter | Bree Feibischoff |
| Designer | Michele Angelo |
| Executive Producer | James Young |
| Art Producer | Lizzy Lehn |
| Agency Account Team | Evan Duck |
| Agency Account Team | Logan Hoffman |
| Agency Account Team | Shahnaz Shroff |
| Agency Account Team | Berta Terés |
| Produktionsfirma | BBDO Studios |
| Developer | Nick Russo |
| Sounddesigner | Henry Cho |
| Cutter | Henry Cho |
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