Volkswagen e-Golf - "Rein - Electric - A Remake of Leila Ks Hit Song"

Nord DDB STO

Nord DDB STO Stockholm, Schweden

10667

Marke: Volkswagen e-Golf
Länder: Schweden

Werbende: Volkswagen Group

Titel	Rein - Electric - A Remake of Leila Ks Hit Song
Agentur	Nord DDB STO
Kampagne	Electric
Werbende	Volkswagen Group
Marke	Volkswagen e-Golf
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 2
Geschäftsbereich	Kraftfahrzeuge
Philosophie	Volkswagen has enlisted Swedish electro-punk star Rein for a new campaign around its e-Golf model. Rein interprets pop queen Leila K's hit Electric from 1996. The original is seen as a timeless classic in Sweden. Rein's version is produced by Joakim Åhlund and Tony Senghore and you can listen to it on Spotify. The collaboration is part of Volkswagen's major investment in electric cars. In addition to the song, a music video and a commercial film is rolling out on television and digitally in conjunction with the launch. The music video is made with the power of the battery in an e-Golf, to illustrate how powerful the battery truly is. In the music video, which takes place on a stage in the middle of the forest with a set design by the fashion designer Martin Bergström, everything revolves around the power of an electric car, and situations that can be driven by the battery of an e-Golf. Three commercials have also been produced, all illustrating what can be equated with the power of a car battery – like producing a rock concert, an electromagnet or a wind tunnel.
Medientyp	Internet-Film
Länge	186 seconds
Marketing Director	Jeanette Asteborg
Commercial Manager	Carl Sundstedt
Content Manager	Sara Brunfelter
Head of Communication	Marcus Thomasfolk
Product Manager, Electric Vehicles	Fredrik Wiss
Client Director	Maja Björklén
Client Manager	Therese Loodin
Chief Creative Officer	Andreas Dahlqvist
Creative Lead	Simon Highby
Art Director	Patrik Pagreus
Texter	Hans Malm
Texter	Per Sundin
PR Director	Susanne Johansson
Communications Planner	Jesper Andersson
Design Director	Jesper Hellzén
Creative Designer	Katarina Streiler
Designer	Mikael Norberg
Designer	Martin Thor
Designer	Eddie Werholm
Print Byer	Anna Lisspers
Social Media & Content Manager	Emelie Thoren
Digital Designer	Mattias Nordenham
Tech Director	Magnus Widén
Digital producent	Stefan Wikström
Animation	Nico Knudsen
Photo	Hans Malm
Agency Producer	Per Welén
Post-Produktion	House Agency
Post Producer	Tomas Wall
Post Producer	Jakob Andersson
Artist	Jakob Andersson
Artist	Robert Eskekärr
Director BTS / Producer BTS	Matilda Callenbo
Cutter	Haris Badic
Cutter	Edward Lever
Online / Grade	Edward Lever
VFX	Tomas Wall
Production company	Aspekt
Director	Linnéa Bergman
Producent	Nathalie Cohen
Production Manager	Andreas Hansson
Executive Producer	Kim Buisson
Direktor Fotografie	Gösta Reiland
Gaffer	Peter Kjellberg
Grip	Emil Hall
Set Designer	Tobias Allanson
Styling/ costyme	Martin Bergström
Hair/makeup	Josefina Zarman
Redigerare	Alexander Peri
Postproduction and Online	Kalle Lundberg
Grad	Nicke Jacobsson
VFX	ILP
Sound mix	Fredrik Sundberg Plopp
Artist	Rein
Producer	Jocke Åhlund
Producer	Tony Senghore
Label	Playground Music
PR	Elin Hedman PR
Media Agency	PHD