| Titel | Sarah |
| Agentur | BBDO Group Germany |
| Kampagne | Remember Me |
| Werbende | Alzheimer Research Initiative |
| Marke | Alzheimer Research Initiative |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 4 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
| Story | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Wolfgang Schneider |
| Direktor Kreation | Kristoffer Heilemann |
| Executive Creative Director | Tobias Feige |
| Executive Creative Director | Daniel Haschtmann |
| Creative Director | Jacobo Concejo |
| Creative Director | Sebastian Steller |
| Art Director | Dejan Handjiski |
| Art Director | Martino Monti |
| Konzept | Alma Haser |
| Texter | Sebastian Steller |
| Post-Produktion | Stefan Kranefeld Imaging |
| Fotograf | Stefan Kranefeld |
| Art Buyer | Birgit Paulat |
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