Alina Emirova
Marketing Director at Colgate-Palmolive Company
TitelAdopt a sticker
BriefThe project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be.We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack.
Agentur
Kampagne Adopt a sticker
Werbende Colgate-Palmolive Company
Marke Hill's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Tierfutter, Tierpflegeprodukte & Dienstleistungen
Story Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly.

That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and 'Adopt a Pet’, to challenge perceptions and find new homes for them.

To do this they have created, ‘Adopt A Pack', a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.
Medientyp Interaktiv
Länge
Marketing Director
Brand Manager
Digital Manager
Digital Manager
Creative Director
Copywriter / Art Director
Fotograf
Designer
Designer
Programmierer
Client Director
Etatdirektor

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's