| Titel | Potable |
| Brief | Restoring drinking water to its former glory; reminding people of the commitment and passion each Veolia employee puts into its production, distribution and treatment... these are the goals of Veolia's first public communications campaign. This campaign marks the beginning of a transparent and virtuous dialogue between the brand and the 26 million French people it serves every day.In France today, we’ve come to expect access to clean drinking water 24 hours a day, 365 days a year because we’ve had this service for decades. Through our " Potable !" - or “Drinkable!” - campaign, we wanted to highlight the commitment and expertise of the Veolia women and men who make this vital service available every day.In French, “potable” means "potable drinking water," but in French everyday language it also means "acceptable," "adequate," "not too bad," or "so so." |
| Agentur | Havas Paris |
| Kampagne | Potable |
| Werbende | Veolia Environnement |
| Marke | Veolia Eau |
| Posted | November 2018 |
| Geschäftsbereich | Wasser- & Energie-Vergsorgungsbetriebe |
| Story | Drinking water is part of our daily lives. All you have to do is turn a faucet and it flows where you want, when you want, and in unlimited quantities. Yet behind this trivial act, thousands of women and men at Veolia are joining forces to make this technological and human feat possible. |
| Medientyp | Fernsehen |
| General Director | Frédéric Van Heems |
| Communications Director | Laurent Obadia |
| Communications Director,France | Romain Prudent |
| Communication director | Stephanie Avenard |
| Communication responsible | Laure Antoni |
| Vice President (VP) | Yffic Nouvellon |
| Partner | Charlotte Dollot |
| Berater | Justine Condamine |
| Junior consultant | Marie Averseng |
| Creative Director | Christophe Coffre |
| Texter | Constantin de La Borde |
| Art Director | Benoît Pinon |
| TV Production | Muriel Allegrini |
| Producer | Corinne Dutoit-Costa |
| Director | David Bertram |
| Produktion (Agentur) | Standard Film |
| Ton | Hercules HRCLS |
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