| Titel | Tiny Factory |
| Agentur | Y&R London |
| Kampagne | Tiny Factory |
| Werbende | BEL Group |
| Marke | Mini Babybel |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2008 / 3 |
| Geschäftsbereich | Käse |
| Slogan | Real cheese. Only smaller |
| Philosophie | The brief was to communicate the fact that Mini Babybel is real cheese and a healthy snacking option for both children and adults, while retaining the brand’s playful character. |
| Problem | Cheese sales are starting to suffer from the move to healthier living. For ‘proper cheese’ the problem is fat content. For ‘snackable cheese’ the fat problem is compounded by their artificiality which makes them seem even more unhealthy. Consumers currently think that Mini Babybel is ‘plasticy’ however it is made in exactly the same way as ‘real’ cheese and can substantiate itself as a ‘real’ cheese according to FSA guidelines. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Musikalische Bearbeitung | Finger Music |
| Werbeleiter | Steve Gregory |
| Creative Director | Mark Roalfe |
| Texter | Helen Board |
| Art Director | Matt Lever |
| Etat-Planer | Joanna Bamford |
| Etatdirektor | David Young |
| Kundenbetreuer | Sophie Davis |
| Produktionsfirma | FrancoAmerican Films |
| Regisseur | James Haworth |
| Cutter | Leo Scott |
| Produzent | Serge Fournier |
| Redaktionsbüro | Speade |
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