Zusammenfassung
15+ years experience in the digital and creative industries, at the crossroad of culture, strategy, social media, digital innovation, arts and marketing. And metaverse/augmented reality.
I was an entrepreneur for 8 years. I have co-founded RE-UP in 2014, integrated by 180 network since 2021. I run 180 Social and 180 LUXE.
Our purpose: to see the world as it could be.
We're based in Amsterdam, Paris, LA, NYC, Dubai, Tokyo. Most of our work is thought "Asia-first". We are the lead social media and content agency for some of the most exciting brands on Earth
We work on four underlying questions:
"is there already a cultural sweet spot between my brand and consumers?"
"how will my community grow with the brand I want to build?"
"is there a technological sweetspot we can build on?"
"how will it ultimately convert in sales?"
Get in touch. laurent.francois@180global.com
Sprachen
- Französisch - Native
- Englisch - Native
- Spanisch - Basic
- Deutsch - Basic
- Griechisch - Basic
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Positionen
Managing Partner
Development of innovation practice (AR filters, live-shopping, new influencers, social commerce etc.)
Development of luxury specialties (hard luxury, beauty, fashion).
Development of community building activities.
Creative strategy, social media, influencers strategy and verbal identity.
