Jeffrey Castellano

Jeffrey Castellano

Global Executive Creative Director at IBM
Greater New York City Area, Vereinigte Staaten von Amerika

Zusammenfassung

Jeffrey is a Creative Director and Technologist specializing in digital reinvention and marketing. He leads Creative, UX, Strategy, and Tech departments to transform clients like Coca-Cola, E*Trade, J&J, and Mattel. At IBM iX, Jeffrey partners with brands to design innovative business opportunities. Before joining, he oversaw teams at Google, Wunderman, and J. Walter Thompson.

Jeffrey pushes for technical exploration among the larger creative communities. His research focuses on AI, synthetic biology, computer vision, and natural language processing. This led him to create Empath, a deep-learning framework for generative storytelling. Jeffrey speaks at various festivals and regularly contributes to art/technology programs. He is the digital chair for the Global Fine Arts Awards.

Positionen

Global Executive Creative Director
IBM
Vereinigte Staaten von Amerika
April 2017 - Derzeit hier (3 Jahre 5 Monate)
• Global Business Services
• Helping thread creativity through our 100k+ GBS workforce.
Global Executive Creative Director
New York, Vereinigte Staaten von Amerika
April 2017 - Derzeit hier (3 Jahre 5 Monate)
• Creative strategy, design & technology.
• AI & synthetic biology research & experiments.
• Partnering with ambitious clients to imagine the businesses that will shape the world.
• Over 15,000 "Renegades and Realists" in iX, across a studio network of 37+ studios working to create innovative opportunities for our clients. A team of Strategists. Industry Experts. Researchers. Designers. Developers. Engineers. Artists. Storytellers. Data Scientists.
Group Creative Director
Chicago, Vereinigte Staaten von Amerika
July 2016 - April 2017 (9 Monate)
• Overseeing Creative, UX and Production.• Creative Strategy.• Coca-Cola, USTA, E*Trade, Citi, New Biz.• Data meets Creativity.
Creative Director
Mountain View, Vereinigte Staaten von Amerika
March 2015 - July 2016 (1 Jahr 4 Monate)
• Bridging the digital-physical gap.• Digital Strategy.• Retail innovation.• Access, & Energy & other fun things. • Marketing, product vision & experiments.
Director of Creative Technology
Charlotte, Vereinigte Staaten von Amerika
April 2013 - March 2015 (1 Jahr 11 Monate)
• Oversee digital output in New York & lead on innovation projects.• Concept ideas, prototype special initiatives, pitch new business.• Educate the agency on digital possibilities.• Elevate digital strategy

Ausbildung

Bachelor's Degree

June 2018 - June 2018 ()

Ähnliches Profil

John Mescall
Global Executive Creative Director
McCann Worldgroup
Jason Romeyko
Global Executive Creative Director
Serviceplan, Wien
Jason Musante
Global Executive Creative Director
Huge
Mihnea Gheorghiu
Global executive creative director
Publicis Italy
Emiliano González De Pietri
Global Executive Creative Director
Grey Group
Pierre Lipton
Global Executive Creative Director
Mc Cann NY
Peter Gocht
Global Executive Creative Director
Serviceplan Group
Mark Fitzloff
Partner, Global Executive Creative Director
Wieden+Kennedy

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's