WWF - "Save Classic Blue"

White Rabbit

White Rabbit Budapest, Ungarn

Awards

6053

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: WWF
Länder: Ungarn

Werbende: WWF

Titel	Save Classic Blue
Agentur	White Rabbit
Kampagne	Save Classic Blue
Werbende	WWF
Marke	WWF
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Umweltfragen
Story	Pantone's Classic Blue made us realize the dramatic absence of this basic and essential colour in our lives.Using the format of Pantone's Color of the Year, we introduced the panorama of one of the most polluted cities: Beijing.To support our campaign, we produced posters printed on a special material that absorbs air pollution.
Philosophie	The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.
Medientyp	Presse & Publikationen
Chief Creative Officer	Istvan Bracsok
Chief Creative Officer	Levente Kovacs
Creative Director	André Felix
Creative Director	Luis Paulo Gatti
Stellvertretender Creative Director	André Nunes Bueno
Senior Art Director	Marcos Mendes Tanaka
Art Director	Kauê Barbosa
Junior Art Director	Pedro Perevalo
Texter	Levente Kovacs
Texter	Michael Mrakovcic
Texter	Adam Lenart
Fotograf	Wade Tregaskis
Direktor Kundenservice	Levente Balint
Etatdirektor	Beata Stumpf
Senior Account Manager	Lilla Katona
Head of Communications	Csaba Klacsan