Greg Van Buggenhout
Creative at TBWA BELGIUM
Antwerp Area, Belgium, Belgien
TitelSour
Titel (Originalsprache)Zuur
Agentur
Kampagne Sour
Werbende Growfunding.be
Marke Growfunding.be
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 2
Geschäftsbereich Spirituosen
Story Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive. ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis. With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible. Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
Medientyp Integrated Media/360 Activation
Länge
Soundtrack Brussels State of Mind - Zwangere Guy
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PR Agency TBWA\Reputation
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