Felipe Elias Oliveira
Kundenbetreuer at AlmapBBDO
São Paulo, Brasilien
TitelChanges
Titel (Originalsprache)MUDANCAS
Agentur
Kampagne Changes
Werbende Kiss FM
Marke Kiss FM
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Story Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
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Creative Teammitglied
Creative Teammitglied
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
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RTV
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