Titel | Family |
Agentur | Nord DDB STO |
Kampagne | Family |
Werbende | McDonald's |
Marke | McDonald's |
Posted | November 2018 |
Geschäftsbereich | Nahrungsmittel |
Story | Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda” |
Medientyp | Fernsehen & Kino |
Chief Creative Officer | Andreas Dahlqvist |
Art Director | Joel Ekstrand |
Texter | Petter Dixelius |
Etat-Planer | Hanna Ternström |
Etatdirektor | Johan Molitor |
Kundenbetreuer | Carolina Johansson |
Kundenbetreuer | Andrea Odelius |
Social Media Manager | Robin Löthberg |
Designer | Mei-Li Wu |
Designer | Isabel Ambring |
Designer | Sebastian Reinbring |
Designer | Patrik Oscarsson |
Produktionsfirma | Social Club |
Agency Producer | Johan Svensson |
Regisseur | Jesper Ericstam |
Direktor Fotografie | Henrik Stenberg |
PR Agency | Prime Stockholm |
Kundenbetreuer | Sara Davidsson |