Robin Löthberg
Social Media Manager at Nord DDB STO
Stockholm, Schweden
TitelFamily
Agentur
Kampagne Family
Werbende McDonald's
Marke McDonald's
PostedNovember 2018
Geschäftsbereich Nahrungsmittel
Story Sweden’s most family friendly restaurant” is based on extensive research that proved that parents with small kids regard McDonald’s as a safe haven from society’s judging gazes. The main reasons being the relaxed atmosphere towards families with small children, both from staff and other guests. We dramatized this truth by showing a struggling father of two who finds refuge in “Sweden’s most family friendly restaurant”, where stares and judgmental looks are nowhere to be seen. The song in the ad is a Swedish children’s classic from the 60s called “Sudda sudda”
Medientyp Fernsehen & Kino
Chief Creative Officer
Art Director
Texter
Etat-Planer
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Social Media Manager
Designer
Designer
Designer
Designer
Produktionsfirma
Agency Producer
Regisseur
Direktor Fotografie
PR Agency
Kundenbetreuer

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