CALM - "#LetWhatsInsideOut"

Havas London

Havas London London, Großbritannien

13813

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: CALM
Länder: Großbritannien

Werbende: Campaign Against Living Miserably (CALM)

Titel	#LetWhatsInsideOut
Agentur	Havas London
Kampagne	Care Sewn In
Werbende	Campaign Against Living Miserably (CALM)
Marke	CALM
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 10
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Philosophie	Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing.
Medientyp	Fernsehen
Länge	30 seconds
Post-Produktion	Big Buoy
Werbeleiter	Ben Hawley
Werbeleiter	Andrew Brown
Group Chief Creative Officer	Mark Whelan
Creative Teammitglied	Aaron Howard
Creative Teammitglied	Matt Swinburne
Creative Teammitglied	Owen Hunter Jenkins
Creative Teammitglied	Brodie King
Creative Teammitglied	John Ogunmuyiwa
Designer	Lorenzo Fruzza
Designer	Ciaron Fitzpatrick
Etatdirektor	Alex Lindblom-Smith
Etatdirektor	Sophie Fletcher
Account Executive	Hannah Thomas
Strategist	Ned Hodge
Strategist	Kerrie Boyes
Agency Producer	Dominique Strouthos
Produktionsfirma	UNIT9
Executive Producer	Jenna le Noury
Filmproduzent/Produzent	Andrew Davies
Produktionsmanager	Lana Salfiti
Regisseur	John Ogunmuyiwa
Direktor Fotografie	Adam Barnett
Redaktionsbüro	Big Chop
Cutter	Marika Shatova
Kolorist	Jonny Tully
VFX-Künstler	Eileen Chan
Ton	Tadeu Jungle
Audioingenieur	Alex Wilson-Thame