Carla Klumpenaar
GM Marketing, Communications, ID Design at IKEA
Vereinigte Arabische Emirate
TitelIKEA FOR ALIENS
Agentur
Kampagne IKEA for Aliens
Werbende Al-Futtaim
Marke IKEA
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 1
Produkt Furniture retail
Geschäftsbereich Fachgeschäfte
Story In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. Do UFO really exist? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers.
Medientyp Case Study
Länge
Group Creative Director
Texter
Art Director
Illustrator
Kundenbetreuer
Account Executive
Account Executive
GM Marketing Communication
Regional Campaign Leader
Regional Digital Marketing Leader
Group Creative Director Cristiano Tonnarelli
Copywriter Toan Mai
Art Director Eduardo Cesar Guimaraes
Illustrator Daniel Spacek
Account Manager Alaa Nour
Account Executive Haya Dajani
Account Executive Hadi Ballout
GM Marketing Communication Carla Klumpenaar
Regional Campaign Leader Binita Chowdhury
Regional Digital Marketing Leader Dina al Sahhar

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