Andreea Grigorean
Corporate PR Director at Publicis Groupe
Bucharest, Rumänien
Titel#DoneOnPeriod
Agentur
Kampagne #DoneOnPeriod
Werbende European Women Alliance (EWA)
Marke EWA
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Story Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Medientyp Social Media
Länge
Produktionsfirma
Executive Creative Director
Creative Director
Art Director
Texter
Texter
PR Director
PR Director
Agency Producer
Post-Produktion
Digitale Strategie

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