Titel | More Than You Can Imagine 1 |
Agentur | BBH Shanghai |
Kampagne | More Than You Can Imagine |
Werbende | Carabao Energy Drink |
Marke | Carabao |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
Geschäftsbereich | Soft Drinks, Tonics |
Philosophie | Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men. The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink. The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year. |
Medientyp | Fernsehen |
Länge | |
Chief Creative Officer | Arthur Tsang |
Executive Creative Director | Yinbo Ma (ECD) |
GCD | Haoxi Lu |
Stellvertretender Creative Director | Blue Lu |
Kaufmännischer Geschäftsführer | Arto Hampartsoumian |
Kaufmännischer Geschäftsführer | Charlotte Sng |
Kundenbetreuer | Jane Chen (AD) |
Kundenbetreuer | Siying Goh (AAD) |
Kundenbetreuer | Joy Min (AM) |
Planner | Matt Nolan (PD) |
Planner | Jessie Wu |
Produktionsfirma | Black Sheep Studios |
Co-production | A New Life Films and NakiD |