Siying Goh (AAD)
Direktor Business Development at BBH Shanghai
Shanghai, China
TitelMore Than You Can Imagine 1
Agentur
Kampagne More Than You Can Imagine
Werbende Carabao Energy Drink
Marke Carabao
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 9
Geschäftsbereich Soft Drinks, Tonics
Philosophie Energy drink brand, Carabao is promoting the “green energy” burst people experience after drinking the product in a campaign targeting Chinese men.
The campaign includes a series of quirky spots featuring young men in everyday situations, such as the office or in the crowd at a sports event, who capitalise on the extra burst of energy they receive from the drink.

The integrated campaign is targeting 18 to 35-year-old men, with a series of TV, online, print, point-of-sale and social executions, which will run until the end of the year.
Medientyp Fernsehen
Länge
Chief Creative Officer
Executive Creative Director
GCD
Stellvertretender Creative Director
Kaufmännischer Geschäftsführer
Kaufmännischer Geschäftsführer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Planner
Planner
Produktionsfirma
Co-production

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