Paul Nyman
Creative at hasan & partners
Finnland
TitelBlock Wish
Agentur
Kampagne Block Wish
Werbende S Group
Marke Alepa
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Story All neighbourhoods have their own unique mix of people and tastes. To better match their grocery needs, the Alepa store decided to give the power back to the community. With the help of a chatbot, customers could ask for their favorite products to be added to the shelves of their local store, straight from their mobile phones. Gradually the selection in each store evolved to meet local customers' needs.
Medientyp Interaktiv
Länge
Werbeagentur
Agency Network
Production Company
Advertiser
Interactive Agency Accenture
Animation Company
Werbeagentur
Production Company (additional)
Head of Marketing Strategy
Marketing Planner
Marketing Strategist
Design Principle
Technical Architect
AI/ML Development
Head of Design
Technical Architect
Designer
Director, Communications and Marketing
Art Director
Creative
Creative
Creative
CEO
Media Innovations Director
Kundenbetreuer
Account Director

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