| Titel | Unbreakable Rainbow |
| Agentur | 180heartbeats + JvM |
| Kampagne | Unbreakable Rainbow |
| Werbende | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marke | Ben & Jerry's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Menschenrechte |
| Story | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues. Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Medientyp | Ambient |
| Executive Creative Director | Mikołaj Sadowski |
| Creative Director | Martin Winther |
| Art Director | Pablo Dominguez Agregan |
| Texter | Mateusz Gaca |
| Designer | Marek Kaleta |
| Etatdirektor | Łukasz Deoniziak |
| Kundenbetreuer | Patrycja Rozwadowska |
| Kundenbetreuung | Angelika Puczyńska |
| Geschäftsführer | Marcin Gaworski |
| Geschäftsführer | Magdalena Kozanowska |
| Strategie/Planung | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotograf | Michał Murawski |
| Digitale Strategie | Adam Kręgielewski |
| Eventproduzent | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
Mehr Projekte
ALLE SEHENThe Unbreakable Rainbow
- MARKE:
- Ben & Jerry's
- AGENTUR:
- 180heartbeats + JvM