States United to Prevent Gun Violence - "Best unbox ever with Cayden"

Grey New York

Grey New York New York, Vereinigte Staaten von Amerika

Awards

4344

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: States United to Prevent Gun Violence
Länder: Vereinigte Staaten von Amerika

Werbende: States United to Prevent Gun Violence

Titel	Best unbox ever with Cayden
Agentur	Grey New York
Kampagne	Unboxing
Werbende	States United to Prevent Gun Violence
Marke	States United to Prevent Gun Violence
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 1
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Slogan	If it's unlocked, it can be unboxed.
Story	Every day in the U.S., 8 kids are shot by a misused or unlocked gun. Gun sales were at a 20-year high this past summer, and with coronavirus lockdowns keeping more kids at home, the number of deadly unintentional shootings by children is rising. To illustrate how critical proper gun storage is, as families are spending more time at home, States United To Prevent Gun Violence has tapped into the cultural phenomenon of unboxing videos by launching a PSA with a fictional eight-year-old influencer, Cayden.
Medientyp	Interaktiv
Länge	99 seconds
Produktion (Agentur)	Townhouse Studios
Animation	Gramercy Park Studios
Produktionsfirma	Chelsea Pictures
Produktionsfirma	Big Fun Films
Direktor Fotografie	Laura Valladao
Produktionsleitung	Penny Ensley
Executive Director States United to Prevent Gun Violence	Clai Lasher-Sommers
Worldwide Chief Creative Officer	John Patroulis
Chief Creative Officer Grey NY	Justine Armour
Executive Creative Director	Jessica Ehrhardt
Group Creative Director	Renan Molin
Creative Director Copywriter	Brendon Nafziger
Creative Director	Daniel Massih
Art Director	Samantha Hilty
Copy Supervisor	Evan T. Atherton
Design	Ho Lee
SVP Account Director	Elizabeth Gilchrist
Projektmanager	Joey Scarillo
Director PR	Kirsten Schubert
Executive Director Social	Kenny Gold
Web-Designer	Marie Rupolo
Produktion	Townhouse
Leitender Produktionsverantwortlicher	James McPherson
Executive Producer	Kristin Childers
Senior Integrated Producer	Samantha Alvarado
SVP Head of Business Affairs	Stephen Bernstein
Business-Manager	Angelique Vargas
VP/Music Producer	David Lapinsky
Regisseur	Kevin-Wilson Jr
Owner	Lisa Mehling
Executive Producer	Lisa Mehling
Executive Producer	Pat McGoldrick
East Coast Representative	Denise Blate Roederer
Cutter	Patrick Colman
Cutter	Sarah Roebuck
Post-Produktion	Penny Ensley
Associate Producer	Andrea Cantor
Animation and Finishing	Gramercy Park Studios
Post-Produktion	Haitanya A. Singh
Illustration	The Youth