| Titel | Who? |
| Agentur | Ponce MullenLowe |
| Kampagne | Who? |
| Werbende | Fox Networks Group Latin America |
| Marke | Fox premium |
| Posted | November 2018 |
| Geschäftsbereich | Dienste für Ferngespräche |
| Story | In 2014 Fox Premium launched its TV/Digital platform.We developed a new brand territory based on the FOMO trend, that was translated in a new tagline “All those things you shouldn’t miss”.Afterwards we set a simple goal: making a campaign that feels more like entertainment than adv. We came up with a short film, where the FP platform is key.“WHO?” tells the story of a Hitman, who´s victim is Norman Reedus. As the Hitman does not know him, it is through FP that he is able to watch all the seasons and get to know his victim to do the job. |
| Medientyp | Internet-Film |
| Texter | Pedro Mairal |
| Texter | Hernan Ponce |
| Texter | Juan Pablo Carrizo |
| Texter | Jorge Zacher |
| Texter | Dante Zamboni |
| Texter | Ignacio Pérez De Muro |
| Texter | Eric Chaulet |
| Produktionsfirma | Agosto Pinochet |
| Regisseur | Nacho Gayán |
| Filmproduzent/Produzent | Toni Montero |
| Filmproduzent/Produzent | Luli Krämer |
| Agency Producer | Roberto Carsillo |
| Agency Producer | José Silva |
| Werbeleiter | Diego Reck |
| Werbeleiter | Gonzalo Fiure |
| Werbeleiter | André Takeda |
| Werbeleiter | Natalia Akel |
| Werbeleiter | Ernesto Sifredi |
| Strategist | Natalia Noya |
| Strategist | Heidi Zeuch |
| Strategist | Luz Pasman |
| Etat-Planer | Axel Malamud |
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