| Story | We were tasked to create digital agile posts for Snickers about the World Cup. The problem was we weren't allowed to mention 'World Cup' in any of our materials. So we had to think of a way around it. One thing we noticed is people were committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. So we used every hashtag that sounded like 'World Cup', and created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.We created a series of promotional posters for the Wrong World Finals jumping off from the wrong hashtags we found online. These were released during finals week. We hijacked trending World Cup topics on social media by tagging shared posters with all relevant World Cup hashtags. To keep users engaged, we invited them to suggest their own ‘Wrong World Final’. We responded to them over the course of finals week with customized posters and GIFs of their suggestions.Each poster made used different styles and mediums to visually show our interpretation of each Wrong World Final. Aside from being released online, we also placed posters in underground passes and sports bars to remind people not to watch the wrong match hungry. |