Titel | The voice of change |
Brief | The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018. |
Agentur | Åkestam Holst /NoA |
Kampagne | The Voice Of Change |
Werbende | Europride |
Marke | Europride |
Posted | Februar 2018 |
Geschäftsbereich | Festivals & Messen |
Story | In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. |
Medientyp | Case Study |
Länge | |
Produktionsfirma | Flickorna Larsson |
Creative Director | Magnus Jakobsson |
Texter | Stephanie Moradi |
Art Director | Eva Wallmark |
Filmproduzent/Produzent | Daniel Kilgren |
Filmproduzent/Produzent | Karolina Kilgren |
Filmproduzent/Produzent | Olle Eronn |
Etat-Planer | Karl Wikström |
Kundenbetreuer | Michaela Winckler |
PR | Ida Persson |