Ida Persson
San Francisco, Vereinigte Staaten von Amerika
TitelThe voice of change
BriefThe Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Agentur
Kampagne The Voice Of Change
Werbende Europride
Marke Europride
PostedFebruar 2018
Geschäftsbereich Festivals & Messen
Story In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Medientyp Case Study
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