Titel | Swisscom The most hated vending Machine |
Brief | Swisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net. |
Agentur | HeimatTBWA\ |
Kampagne | Swisscom The most hated vending Machine |
Werbende | Swisscom |
Marke | Swisscom Mobile Cellular Network |
Posted | November 2018 |
Geschäftsbereich | Mobilfunk, WAP |
Story | Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way. |
Medientyp | Mobiles Werbung |
Creative Director | Arne Stach |
Creative Director | Malte Bülskämper |
Texter | Franziska-Maria Kaul |
Texter | Fabian Rössler |
Art Director | Anja Michel |
Produktionsfirma | Rocket Film |
Regisseur | Tobias Weber |
Filmproduzent/Produzent | Ricardo Colacurcio |
Agency Producer | Alexander Münzer |
Chief Creative Officer | Guido Heffels |
Chief Creative Officer | Matthias Storath |
Design | Marcel Frömming |
Etatdirektor | Till Hopf |
Kundenbetreuer | Kathrin Eiglsperger |
Executive Producer | Kerstin Reulen |
Bild und Kamera | Ralph Baetschmann |
Cutter | Andrej Gontcharov |
Grad | Garry Maddison |