| Titel | Made of Defeat – A Photographic Tale. 1 |
| Brief | In 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat. |
| Agentur | HeimatTBWA\ |
| Kampagne | Free Democrats Made of Defeat – A Photographic Tale. |
| Werbende | Free Democratic Party |
| Marke | Free Democratic Party |
| Posted | November 2018 |
| Geschäftsbereich | Regierungen und andere Institutionen |
| Story | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
| Medientyp | Presse & Publikationen |
| Creative Director | Matthias Storath |
| Texter | Felix Brockmeyer |
| Texter | Sebastian Stumpf |
| Texter | Berthold Brodowski |
| Art Director | Felix Steiner |
| Art Director | Esra Gülmen |
| Fotograf | Daniel Rosenthal |
| Agency Producer | Charlotte Kühn |
| Grafik-Designer | Martin Glöckner |
| Grafik-Designer | Tim Krieger |
| Grafik-Designer | Oliver Kindermann |
| Grafik-Designer | Bogdan Rackow |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Strategieplaner | Andreas Mengele |
| Cutter | Jonas Schubert |
| Cutter | Marco Thau |
| Cutter | Jan Lagowski |
| Social Media Manager | Sven Goldbach |
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