| Titel | Customer for 100 years |
| Brief | Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer. |
| Agentur | Ruf Lanz Werbeagentur |
| Kampagne | Customer for 100 years |
| Werbende | Swiss Life |
| Marke | Swiss Life insurance group |
| Posted | November 2018 |
| Geschäftsbereich | Versicherung |
| Story | We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way. |
| Problem | Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime. |
| Medientyp | Case Study |
| Creative Director | Markus Ruf |
| Creative Director | Danielle Lanz |
| Texter | Markus Ruf |
| Art Director | Isabelle Hauser |
| Account Executive | Ursula Jaag |
| Media Director | Caroline Nünlist |
| Media Director | Zipmedia |