Titel | Big Mac x Bacon Collaboration |
Agentur | Cossette |
Kampagne | Big Mac x Bacon Collaboration |
Werbende | McDonald's |
Marke | McDonald's |
Posted | Mai 2018 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Story | We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously. |
Medientyp | Case Study |
Länge | |
Kolorierung | Alter Ego |
Editorial Offline | Married to Giants |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Group Creative Director | Simon Clancy |
Creative Director | Ed Morris |
Creative Director | Troy McGuinness |
Creative Director | Patrick Michaud |
Art Director | Spencer Dingle |
Texter | Jordan Hamer |
Texter | Ben Duquette |
Designer | Oleg Portnoy |
Agency Producer | Barb Gibson |
Agency Producer | Marie-Pier Poulin |
Account Executive | Yvonne Li |
Account Executive | Michaela Crompton |
Account Supervisor | Asmait Hailu |
Etatdirektor | Lindsay Mertiri |
Group Account Director | Serene Gaspar |
SVP, Management Director | Kathy McGuire |
Director of Content Strategy | Youri Hollier |
VP, Strategy | Scott McKay |
Produktmanagement | Chloe Drolet |
Studio Direktor | Raquel Mullen |
Digitale Retuschierung | Trevor Gauthier |
Produktionskünstler | Graham Washer |
Senior Digital Project Manager | Jeff Maynard |
Produktionsfirma | Frank Content |
Regisseur | Craig Brownrigg |
Herstellungsleiter | Marie Robertson |
Executive Producer | Danielle Kappy |
Direktor Fotografie | Stuart Campbell |
Food Stylist | Carol Brown |
Food Stylist | Noah Witenoff |
Kolorist | Wade Odlum |
Color Assist | Kevin Wu |
Executive Producer | Cheyenne Bloomfield |
Motion Graphics | Ian Flaig |
Motion Graphics | Rob Fisher |
VFX-Künstler | Steven McGregor |
VFX-Künstler | Andres Kirejew |
VFX Assistant | Sebastian Boros |
Casting Director | Steven Mann |
Cutter | Raj Ramnauth |
Audio-Postproduktion | Berkeley |
Audioingenieur | Jared Kuemper |
Photography Studio | Fuze Reps |
Fotograf | Carlyle Routh |
Medienagentur | OMD Toronto |
PR Agency | Weber Shandwick - Toronto |
Chief Marketing Officer & SVP | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Jean-Guillaume Bertola |
National Marketing Manager | Rebecca Smart |
Sr. Manager Media, CRM & Partnerships | Solange Bernard |
Digital Officer | Lara Skripitsky |
Digital Social Media Manger | Rashel Hariri |
Regional Marketing Supervisor | Mélissa Hains |
National External Communications Manager | Adam Grachnik |