Oleg Portnoy
Designer at Skin & Bones
TitelBig Mac x Bacon Collaboration
Agentur
Kampagne Big Mac x Bacon Collaboration
Werbende McDonald's
Marke McDonald's
PostedMai 2018
Geschäftsbereich Kaufhäuser, Supermärkte
Story We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Medientyp Case Study
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