Titel | Lamp Recycled |
Agentur | Rethink Communications Inc. |
Kampagne | Lamp |
Werbende | IKEA |
Marke | IKEA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
Story | 20 years ago, IKEA was the poster child for disposable furniture. But times have changed. The brand is becoming more sustainable and is becoming a leader in reusable materials. IKEA wanted to tell the world about this change, and incredibly, they wanted to encourage people to re-use their items instead of buying new ones.The solution was to re-use something iconic to the brand to deliver this message. |
Medientyp | Fernsehen |
Länge | |
Kolorierung | Alter Ego |
Post-Produktion | Rooster Post Production |
Creative Director | Aaron Starkman |
Art Director | Joel Holtby |
Texter | Mike Dubrick |
Filmproduzent/Produzent | Anne-Marie Martignago |
Regisseur | Mark Zilbert |
Direktor Fotografie | Todd Martin |
Produktionsfirma | Scouts Honour |
Cutter | Marc Langley |
Cutter | Nick Graves |
Redaktionsbüro | Rooster |
Kolorist | Eric Whipp |
Color Assist | Mariya Guzova |
Spezialeffekte | Fort York |
Agency Account Team | Caleb Goodman |
Agency Account Team | Sarah Riedlinger |
Agency Account Team | Marie Lunny |
Agency Account Team | Becky Rudson |
Sound Design and Mix | Vapor RMW |
Composer Producer | Ren Klyce |
Creative Director | Mike Dubrick |
Creative Director | Joel Holtby |
Creative Director | Ian Grais |
Creative Director | Chris Staples |
Strategist | Sean McDonald |
Strategist | Stacy Ross |
Herstellungsleiter | Rita Popielak |
Online lead | Ernie Mordak |
Audio-Postproduktion | Mit Out Sound |