Titel | Write for Rights |
Titel (Originalsprache) | Écrire, ça libère (anglais) |
Agentur | Cossette Communication-Marketing |
Kampagne | Écrire, ça libère |
Werbende | Amnesty International |
Marke | Amnesty International |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Menschenrechte |
Slogan | Write for Rights. |
Story | Every year around International Human Rights Day on December 10th, Amnesty International organizes a writeathon where hundreds of thousands of people around the world send a letter or an e-mail on behalf of someone they’ve never met. These messages help convince government officials to release people imprisoned for expressing their opinion (called “prisoners of conscience” by Amnesty), stop the use of torture, commute death sentences and end other human rights abuses. |
Medientyp | Plakat |
Werbeleiter | Anne-Sainte Marie |
Werbeleiter | Évelyne Bougues |
Strategist | Hugo Fournier |
Creative Teammitglied | Barbara Jacques |
Creative Teammitglied | Anne-Claude Chénier |
Creative Teammitglied | Geneviève Duquette |
Creative Teammitglied | Alex Jutras |
Creative Teammitglied | Simon-Charles Couture-Labelle |
Creative Teammitglied | Philippe Brassard |
Media Director | Hélène Gingras |
Media Director | Laura Boily-Auclair |
Produktionsfirma | Madhukar Soma |
Filmproduzent/Produzent | Geneviève Cabana-Proulx |
Fotograf | Christian Tremblay |
Art Director | Emmanuelle Néron |
Digitale Retuschierung | Jonathan Kemp |