Mark Chapman
Online Editior at Biscuit Filmworks UK
London, Großbritannien
TitelWasted on Some
Agentur
Kampagne Wasted on Some
Werbende BBC
Marke BBC iPlayer
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Philosophie As viewing habits change, the success of iPlayer has become key to the BBC’s future. Yet it was struggling to connect with younger audiences, who assumed that neither the content nor brand was for them. The creative brief set out to challenge this perception and prove that the platform was indeed relevant to under 35s. Wasted on Some is an irreverent brand campaign that pokes fun at this assumption, by creating caricatures of what young people believe the typical BBC viewer to be, before playfully suggesting that many iPlayer shows are in fact wasted on this audience.
Medientyp Internet-Film
Länge
Executive Creative Director
Produktionsleitung
Planungsleiter
Creative Director
Creative Teammitglied
Senior Producer
Projektmanager
Planner
Produzent
Produzent
Produktionsmanager
Produktionkoordinator
Audio Producer
Audio Producer
Audio Producer
Audio Producer
Direktor Digitale Kreation
Direktor Fotografie
Sounddesigner
Sounddesigner
Designer
Motion Designer
Motion Designer
Head of Marketing
Marketing Manager
Marketing Executive
Media
Campaign Coordinator
Post-Produktion
Regisseur
Executive Producer
Produzent Digital
Art Director
Associate Director
Kolorist
Online Editior
Komponist
Produzent Post-Produktion
Fotograf
Fotograf

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