Katharina Potgieter
Social Media Manager at McCann Worldgroup Germany
Frankfurt am Main, Deutschland
TitelWalk for Life
BriefThe Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”.
Agentur
Kampagne Walk for Life
Werbende AIDS Foundation
Marke AIDS Foundation
PostedJanuar 2019
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story The German “Lauf für mehr Zeit” (Walk for Life) charity run helps raise donations and awareness.
Medientyp Case Study
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Kreative Technologie
Social Media Strategie
Social Media Manager
PR Communication Manager
Berater
Influencer Manager
Kundenbetreuer
Projektmanager
Kundenbetreuer
Produktionsfirma
Regisseur
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Cutter
Cutter
Produktionsmanager
Fotograf

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's