PR Company
at
Leo Burnett Chicago
Chicago, Vereinigte Staaten von Amerika
| Titel | Black Friday Whopper Shopper |
| Agentur | Grabarz & Partner |
| Kampagne | Black Friday Whopper Shopper |
| Werbende | Burger King |
| Marke | Burger King BK |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 11 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe |
| Story | Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers. |
| Medientyp | Case Study |
| Länge | |
| CCO | Felix Fenz |
| Group CD | Tobias Ahrens |
| Creative Director | Matthias Preuss |
| Creative Director | Jakob Eckstein |
| Art Director | Alessandro Perri |
| Art Director | Erwin Lorenz |
| Texter | Andrew McEvoy |
| Texter | Gabriela van der Linden |
| Kundenbetreuer | Tim Mangels |
| Planning | Irene Aniteye |
| Graphic Designer | Aleksandr Bobrov |
| Global Chief Marketing Officer | Fernando Machado |
| Global Head of Brand Marketing | Marcelo Pascoa |
| Brand Manager | Rogelio Magana |
| Director Marketing Germany | Klaus Schmäing |
| Head of Marketing Communications Germany | Benedikt Lemsky |
| PR Agency | Alison Brod Marketing + Communications |
| Film Production | Rabbicorn Films GmbH |
| Website setup & technical support | Relevant Rewarding B.V. |
| Post-Produktion | MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH |
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