Audemars Piguet - "A Journey Through Time"

Publicis Luxe

Publicis Luxe Paris, Frankreich

Awards

3173

Marke: Audemars Piguet
Länder: Frankreich

Werbende: Audemars Piguet

Titel	A Journey Through Time
Agentur	Publicis Luxe
Kampagne	Celebrate the 50th Anniversary of the Royal Oak
Werbende	Audemars Piguet
Marke	Audemars Piguet
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Uhren
Philosophie	Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage.
Medientyp	Interaktiv
Länge	59 seconds
Executive Creative Director	David Soussan
Executive Creative Director	Schoettl Marie-Eve
Creative Director/ art director	Nicolas Chauvin
Associate Creative Director/Copywriter	Grégory Athéa
Art Director Assistant	Amine Bouzidi
Creative Director	Anne Cleret
Agentur	Publicis Live
Music Creative Director	Christophe Caurret
Music Producer	Boris Jeanne
Kundenbetreuung	Camille Emeury
Kundenbetreuung	Camille Rieu
Produktion	Aurélien Mérigaud
Produktion	Estelle Diot
Art Buyer	Anne Traonouil
Produktionsfirma	Film 50 ans
Regisseur	Valentin Guiod
Regisseur	Marion Castera
Regisseur	Kelzang Ravach
Regie	Temple Caché
Produktionsfirma	Birth LX
Partner/Executive Producer	Hugo Legrand Nathan
Partner/Executive Producer	Yohan Ungar
Produzent Post-Produktion	William Eguienta
Produzent Post-Produktion	ESHA Woottum
Produzent Post-Produktion	Morgan Mirza
Music	Believe Recordings
Digital Production	Artsphère
Fotograf	Carl Diner
Photographer's Agent	Bloom
Druck	Mécanique Générale
DOOH Production	Antoine Clergeot
DOOH Production	AC3