Jonas Heitzer
Head of Technology at DieProduktMacher GmbH
Deutschland
TitelHeroes of the Night
Agentur
Kampagne Heroes of the Night
Werbende AB Inbev
Marke Beck's
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Bier, Cidre
Story We developed the first mobile app using user-generated, real-time data from WhatsApp group chats to turn you and your friends into heroes of a legendary comic. Every comic is fully customizable and a unique piece of creativity, based on geo- and time-specific context provided by WhatsApp. The time the message is sent determines the time shown on the clocks in the comic! And the location of your night out is reflected in the comic’s title header – for example taking the shape of the Frankfurt skyline or the Hamburg harbor. How we did it? We applied Machine-Learning-based character and image assignment (message sentiment & content) to automatically bring every message to life in shape of a comic hero statement. 10 heroes with a different character each, resembling typical night out personalities in your group of friends: the well-dressed charmer, the talkative one, the diva, and so on.
Medientyp Case Study
Länge
Werbeleiter
Werbeleiter
Global Chief Creative Officer
Executive Creative Director
Executive Creative Director
Geschäftsführender Teilhaber
Design Director
Creative Director
Texter
Management Supervisor
Kundenbetreuer
Art Director
Art Buyer

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