Finish - "Finish 'Kadın' Integration (Film Case)"

Havas Istanbul

Havas Istanbul Istanbul, Türkei

Awards

13055

Marke: Finish
Länder: Türkei

Werbende: Reckitt Benckiser

Titel	Finish 'Kadın' Integration (Film Case)
Agentur	Havas Istanbul
Kampagne	Finish 'Kadın' Integration
Werbende	Reckitt Benckiser
Marke	Finish
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 8
Geschäftsbereich	Reinigungsprodukte & Waschmittel
Philosophie	Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Medientyp	Fernsehen
Länge	123 seconds
Produktionsfirma	Circus
Produktionsfirma	Contentine
Produktionsfirma	DEPOfilm
Executive Creative Director	Ergin Binyildiz
Creative Director	Yavuzhan Gel
Art Director	Hasan Yildirim
Art Director	Ekrem Ertürk Düzel
Art Director	Melike Erdemir
Texter	Omer Ceran
Etatdirektor	Berk Yılmaz
Media Director	Didem Demiralp
Media Director	Nevin Nebioğlu
Strategist	Ayça Çınar
Produktion	Ender Sevim
Produktion	Melisa Gürkan
Regisseur	İlkay Kopan
Direktor Fotografie	Andaç Şahan
Musik	3K1A
Agency Producer	Sıla Salgın
Post-Produktion	İmaj
Account Management Team	İrem Pusal
Account Management Team	Lyvia Kuyumcuoğlu
Medienteam	Aylin Aykut
Medienteam	Tekin Timoçin
Medienteam	Onur Güner
Medienteam	Tuğyan Şendil
Medienteam	Ülkü Şimşek
Medienteam	Hülya Ekmekçi
Medienteam	Erdem Yürük
Social Media Team	İsmail Postalcıoğlu
Social Media Team	Ece Özmet İşsever
Social Media Team	Elif Deniz Yalçın
Social Media Team	Yıldız Kaya