| Titel | Free-fall Parachute Sale |
| Titel (Originalsprache) | Paraquedas |
| Agentur | Wieden + Kennedy |
| Kampagne | Paraquedas |
| Werbende | Elo |
| Marke | Elo |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
| Geschäftsbereich | Kreditkarten |
| Philosophie | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Eduardo Lima |
| Executive Creative Director | Renato Simões |
| Creative Director | Felipe Ribeiro |
| Creative Director | Diego Limberti |
| Texter | Matheus Sanches |
| Art Director | Diogo Bueno |
| Art Director | Gustavo Henrique |
| Agency Producer | Regiani Pettinelli |
| Agency Producer | Thais Bonizzi |
| Produzent Digital | Ricardo Barbin |
| Kundenbetreuung | Fernanda Antonelli |
| Kundenbetreuung | Priscilla Carvalho |
| Kundenbetreuung | Bianca Paulucci |
| Kundenbetreuung | Beatriz Chedid |
| Kundenbetreuung | Soluwa Bernardi |
| Planning Team | André Troster |
| Planning Team | Bruno Araldi |
| Planning Team | Ariane Kopke |
| Strategist | André Troster |
| Strategist | Eliel Guilhen |
| Strategist | Gustavo Cabral |
| Strategist | Rubens Santos |
| Social Media Strategie | Gabriel Marchi |
| Social Media Strategie | Erick Ramalho |
| Medienteam | Thais Altschuller |
| Medienteam | Cintia Mavros |
| Medienteam | Marina Signori |
| Medienteam | Gabriela Mansano |
| Medienteam | Victor Meireles |
| Approval Client | Luis Cassio de Oliveir |
| Approval Client | Renata Ucha |
| Approval Client | Christina Ricci |
| Produktionsfirma | Fauna |
| Regisseur | Fernando "Del" Reginato |
| Geschäftsführer | Patrick Petry |
| Direktor Fotografie | Gabriel Risso Bianchini |
| Executive Producer | Melinha Lobo |
| Account Production | Graziella Nadruz |
| Cutter | Daniela Guimarães |
| Post-Produktion | BTFLY Coletivo |
| Audio Post Facility | DaHouse Audio |
| Soundtrack Production | Lucas Mayer |
| Soundtrack Production | Markus Thomas |
| Soundtrack Production | Rodrigo Sagui |