Elif Deniz Yalçın
Social Media Team at Havas Istanbul
Istanbul, Türkei
TitelTurkey's Water
Agentur
Kampagne Turkey's Water
Werbende Reckitt Benckiser
Marke Reckitt Benckiser
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Reinigungsprodukte & Waschmittel
Story Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.
Medientyp Public Relations
Länge
Mehr Informationen yarininsuyu.com
Produktionsfirma
Produktionsfirma
Produktionsfirma
Executive Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Texter
Texter
Texter
Etatdirektor
Etatdirektor
Etatdirektor
Etatdirektor
Media Director
Media Director
Strategist
Fotograf
Regisseur
Direktor Fotografie
Musik
Agency Producer
Agency Producer
Post-Produktion
Client Services Team
Client Services Team
Client Services Team
Social Media Team
Social Media Team
Social Media Team
Produzent Digital
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam

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