Vittorio Bucci
Media Director at HoC Milan
Milan, Italien
TitelBurn Racist Giga (Film Case)
BriefThis clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agentur
Kampagne Burn Racist Giga
Werbende Rolling Stone Magazine
Marke Rolling Stone Magazine
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Zeitungen, Zeitschriften, Bücher
Story Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.
Medientyp Digitale Installationen
Länge
Soundtrack Disclosure - Universal
Produktionsfirma
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Texter
Etatdirektor
Etatdirektor
Media Director
Geschäftsführer
Strategist
Regisseur
Agency Producer
Agency Producer
Post-Produktion
Digital Production

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