| Titel | Last Straw |
| Agentur | Isobar México |
| Kampagne | Last Straw |
| Werbende | Son de Miel |
| Marke | Son de Miel |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Fachgeschäfte |
| Philosophie | We realized that the diameter of the most commonly used straw is the same size as honeycomb cells, which means the straw has the perfect size for the most important bee species for pollination to be born: the apis mellifera. In order to build Last Straw beehives, we collected straws in rivers and fields, sterilized them, and created a design using 100% recyclable materials. In our design, the aesthetic responds to the functionality. It was inspired by Langstroth Jumbo traditional hives, created to produce honey but also ideal to increase bee population. Usually, bees build their hives starting with a perimeter. With Last Straw, the perimeter is already done, so they work less and reproduce more quickly. In the end, we achieved our two principal goals: increase bee population and reduce plastic pollution. The Last Straw blueprints are available under a Creative Commons license, so anyone can make use of this idea. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Mehr Informationen | www.laststraw.lat |
| Marketing Director | Gabriela Esqueda |
| Marketing Director | Michell Halley |
| PR Agency | PRP Mexico |
| PR Executive | Rosa Viñals |
| PR Executive | Arisbel Garay Rubio |
| PR Executive | Alma López |
| PR Executive | Hannah Ainsworth |
| PR Executive | Caroline Dean |
| PR Executive | Paola De la Barreda Becerril |
| PR Executive | Víctor Sánchez Pimentel |
| PR Executive | Sonia Calixto Fernández |
| Account Executive | Fernanda Mantilla |
| Account Executive | Adriana González |
| Global Chief Creative Officer | Ronald Ng |
| Chief Creative Officer | Luis Ribo |
| Group Creative Director | David Sánchez Zacarias |
| Group Creative Director | Jorge Ortega |
| Creative Director | Francisco Hernandez |
| Creative Director | Rodrigo Zuñiga |
| Stellvertretender Creative Director | Mario Berber |
| Stellvertretender Creative Director | Pilar Burgos |
| Texter | Ulises Jimenez |
| Art Director | Carlos Zaldo |
| Art Director | Isis Abundis |
| Konzept | Pilar Burgos |
| Konzept | Carlos Zaldo |
| Konzept | Isis Abundis |
| Konzept | Ulises Jimenez |
| Konzept | Cecy Campos |
| Konzept | Daniel Valencia |
| Agency Executive Producer | Jorge Russ |
| Agency Executive Producer | Raul Rojas |
| Agency Executive Producer | Diego Palomino |
| Kreative Technologie | Javier Fuentes |
| Social Media Strategie | Tony Saavedra |
| Programmierer | Javier Fuentes |
| Projektmanager | Ricardo Tovar |
| Projektmanager | Alma Memije |
| Projektmanager | Diana Martínez |
| Produktionsfirma | Árbol Cine |
| Regisseur | Carlos Cruz |
| Senior Executive Producer | Enrique Shclebach |
| Senior Executive Producer | Annaiz Cortés |
| Senior Executive Producer | Raul Villanueva |
| Executive Producer | Alonso Mendoza |
| Executive Producer | Stefano Borzato |
| Executive Producer | Samuel Garcilazo |
| Direktor Fotografie | Manuel Caballero |
| Animation | Levi López |
| Animation | Daniel Valencia |
| Cutter | Rodrigo Guerrero |
| Cutter | Edgar Guerrero |
| Designfirma | Prax Lab |
| Design Director | Felipe Mantilla |
| Design Director | María Jimenez |
| Designer | Alonso Gamboa |
| Designer | Herel Sánchez |
| Fotograf | Mariano Cano |
| Fotograf | Nahum Padilla |