|Titel||Eat Your Tweet|
|Kampagne||Eat Your Tweet|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Suppen, Füllungen, Saucen|
|Story|| In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat.|
The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
|Creative Director||Benjamin Dessagne|
|Creative Director||stephane santana|
|Copywriter / Art Director||Ronan Coursin|
|Copywriter / Art Director||Damien Veillet|
|Art Director||Francis Pluntz|
|Head of TV||Isabelle Darroman|
|Direktor Strategische Planung||Corentin Monot|
|Account Manager Director||Meigge Sauvaget|
|Account Manager Director||Ani Radonova|
|Account Supervisor||Antoine Victor|
|Head of Social Media||Fabio Iazzetta|
|Social media consultant||Youcef BOUALEM|
|Communication and PR Manager||Marion Weill-Collange|
|Influencer Manager||Fanny SACHOT|
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