| Titel | Life Lolli - a lollipop designed to save lives |
| Agentur | BBDO Düsseldorf GmbH |
| Kampagne | Life Lolli |
| Werbende | Kmsz (bone marrow donation center) |
| Marke | Life lolli |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
| Geschäftsbereich | Krankenhäuse und Klinike |
| Story | German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Till Diestel |
| Executive Creative Director | Kristoffer Heilemann |
| Creative Director | Andy Wyeth |
| Creative Director | Veikko Hille |
| Regisseur | Andy Wyeth |
| Art Director | Ann-Catrin Schuchardt |
| Konzept | Ann-Catrin Schuchardt |
| Art Director | Jan Schulz |
| Art Director | Julia Kinast |
| Art Director | Miguel Chordá |
| Texter | Christian Korntheuer |
| Texter | Marie-Theres Schwingeler |
| Texter | Jan-Philipp Michalik |
| Kundenbetreuung | Marei Wilke |
| Kundenbetreuung | Clara Wesemeyer |
| Projektmanager | Patrick Krug geb. Heinz |
| Projektmanager | Marta Zlatewa |
| Kreative Technologie | Martin Boeing-Messing |
| Planungsleiter | Ralf Sieke |
| Post-Produktion | Craftwork |
| Leitender Produktionsverantwortlicher | Steffen Gentis |
| Produzent | Norbert Henning |
| Produzent | Juhn Kim |
| Fotograf | Alexander Link |
| Produktionsfirma | Studio Funk |
| Music & Sound Design | Timo Kockmeyer |
| Director / DOP / Editor / Animation | Niklas Lemburg |
| Direktor Fotografie | Alexander Link |
| Animation | Lara Elmenhorst |
| Designfirma | Peter Schmidt Group |
| PR Agency | Ketchum Germany |
| Medienagentur | Fuse Werbeagentur GmbH |
| Medienagentur | OMD Germany |
| Medienagentur | areasolutions |
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