Titel | FAQ |
Brief | Readers were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers. |
Agentur | Boondoggle |
Kampagne | Faq |
Werbende | De Persgroep |
Marke | De Morgen |
Posted | November 2019 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Story | We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers. |
Medientyp | Case Study |
Digital Marketing Manager | Charlotte Ghekiere |
Creative Director | Leon Jacobs |
Texter | Bouke Zoete |
Art Director | Jonas Marysse |
Art Director | Robin de Wachter |
Strategist | Stijn Cox |
Strategist | Carla Mouchbahani |
Design | Philippe Pauwels |
Etatdirektor | Sofie Sermon |
Animation | Koen Rollé |