Philippe Pauwels
Design at Boondoggle
Leuven, Belgien
TitelFAQ
BriefReaders were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers.
Agentur
Kampagne Faq
Werbende ‎De Persgroep
Marke De Morgen
PostedNovember 2019
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Story We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers.
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