| Titel | The Digital Ageing Cellar |
| Brief | Dutch beer brand Hertog Jan’s "Grand Prestige" gets better with age. To capture this idea, the brand launched the Digital Ageing Cellar, a one-of-a-kind website that actually takes six years to evolve, just like a bottle of Grand Prestige. Year by year, the master brewer explains the next chapter in the story of the beer. Only patient drinkers will be able to unlock each chapter at the right time. Meanwhile, the app provides tips on how to store your beer until the big opening. |
| Agentur |
Isobar
|
| Kampagne |
The Digital Ageing Cellar
|
| Werbende |
AB Inbev
|
| Marke |
Grand Prestige
|
| Posted | November 2019 |
| Geschäftsbereich | Spirituosen
|
| Story | Hertog Jan’s Digital Ageing Cellar is a one-of-a-kind website that takes six years to explore and age, just like a bottle of Grand Prestige. |
| Problem | Dutch beer brand Hertog Jan is known for its craftsmanship and has, next to the popular Pilsener, a diverse range of craft beer. International award-winning beer Grand Prestige is one of the very few beers that develops a unique taste with age. |
| Medientyp |
Interaktiv
|
| Strategy Director |
Sytse Kooistra
|
| Creative Director |
Chris Baylis
|
| Texter |
Rita Lopes Van Den Broek
|
| Art Director |
Marti Panés Julià
|
| Designer |
Massimo Meijer
|
| Kundenbetreuer |
Claire Daemen
|
| Filmproduzent/Produzent |
Sandra Balke
|
| Senior Brand Manager |
Sjors Van Drie
|
| Marketing Manager |
Joost Van de Sande
|
| Senior Brand Manager |
Rianne Govers
|
| Entwicklung |
SiteSupport
|