Lauren Hogg
Gründer at McCann New York
New York, Vereinigte Staaten von Amerika
TitelGeneration Lockdown
Agentur
Kampagne Generation Lockdown
Werbende March for Our Lives
Marke March for Our Lives
PostedJunI 2019
Geschäftsbereich Gemeinnützige Organisationen
Story In 95% of public schools in the United States, lockdown drills are as common as math and science. In this film, a young school pupil explains to a shocked audience how she and her classmates have been taught to barricade doors with tables and balance on toilet seats so that gunmen can’t see their feet. March For Our Lives believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing them to become experts in their own survival instead of tackling any meaningful gun reform.
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