| Titel | Torch |
| Werbende | Bajaj Electricals Ltd. |
| Marke | Bajaj Electricals Ltd. |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 1 |
| Story | The Brief: Bajaj Electricals, a part of the most trusted group in India, successfully completed 75 year. During these years innovative initiatives have seen its product portfolio take a giant leap. Today, it offers 1400 products to the people of India. This mammoth achievement called for celebration and dissemination of information. ¬ The Idea: Since its inception, Bajaj Electricals has been known for quality, reliable lighting solutions. We decided to stay true to the company’s DNA and used a different form of light source to highlight our message. A torch was fitted with projector bulb and a special film with the inverted message was pasted on its glass. When lit, the message was projected on whichever surface the light was directed, disseminating the message loud and clear. The Result: The Torch DM was send to Business Heads of all major¬ companies. As a result, the 75 years celebration organized by Bajaj Electricals recorded an unprecedented attendance of head honchos from all major companies in India. |
| Medientyp | Direktmarketing |
| Creative Director | Sagar Rahurkar |
Mehr Projekte
ALLE SEHENwindmill
- MARKE:
- Lifespan Biotech
Superhero
- MARKE:
- Lifespan Biotech
Way
- MARKE:
- Lifespan Biotech
Tears
- MARKE:
- Jupiter Hospital
Tears
- MARKE:
- Jupiter Hospital
Tears
- MARKE:
- Jupiter Hospital
Old Man
- MARKE:
- Jupiter Hospital