Catherine Asseily
Senior Strategist at Organic
New york, Vereinigte Staaten von Amerika
TitelNestle Nutrition Cart
Agentur
Kampagne Nestle Nutrition Cart
Werbende Nestlé
Marke Nestlé
PostedOktober 2020
Geschäftsbereich Nahrungsmittel
Story Obesity in the Middle East is twice the global rate. It’s often said, healthy habits start at home. The problem is, families cannot eat healthier if they don’t have the right ingredients available to enjoy a balanced diet. So, we turned a kid’s shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE. We also partnered with Carrefour and redesigned the supermarket’s wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.
Medientyp Interaktiv
Länge

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's