Marie Dardaine
Art Director at Publicis Conseil
Paris, Frankreich
Titel#ÀNotrePlace
Agentur
Kampagne #ÀNotrePlace
Werbende Ni putes ni soumises
Marke Ni Putes Ni Soumises
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Geschäftsbereich Menschenrechte
Story In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
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