Titel | Agreement with Mother Film Case (RU) |
Agentur | RA Kombinat |
Kampagne | Agreement with Mother |
Werbende | ForteBank |
Marke | ForteBank |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 3 |
Geschäftsbereich | Bank Services, Börsenmakler |
Philosophie | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
Medientyp | Public Relations |
Länge | |
Marketing Director | Anton Kim |
Cutter | Daniyar Agabekov |
PR manager | Elvira Peltola |
Creative Director | Nikita Ermolaev |
Texter | Rasul Abidov |
Designer | Inna Gurets |
Etatdirektor | Elena Dmitrieva |
Kundenbetreuer | Taissia Samoilova |