Marketing Director
at
McDonald's
| Titel | The first unskippable pre-roll you will like |
| Agentur | Leo Burnett Moscow |
| Kampagne | We are for safety. With both hands |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 4 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | “Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word. |
| Philosophie | Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip” |
| Medientyp | Pre-Roll |
| Länge | |
| Creative Director | Evgeny Shinyaev |
| Etatdirektor | Viktoria Semikasheva |
| Art Director | Ekaterina Trokhina |
| Texter | Daria Tsareva |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Direktor Digital | Andrey Baikov |
| Digital Manager | Ruslan Ledovski |
| Medienagentur | Starcom MediaVest Group |
| Medienteam | Tatiana Chyornaya |
| Medienplaner | Vera Konovalova |
Mehr Projekte
ALLE SEHENTruly unskippable preroll
- MARKE:
- McDonald's
- AGENTUR:
- Leo Burnett Moscow